PINE BLUFF, AR. July 1, of 2021, was a momentous day for student-athletes around the country as the NCAA enacted its interim Name, Image, and Likeness policy. Shortly afterward, the State of Arkansas passed House Bill 1671, establishing the Arkansas Student-Athlete Publicity Rights Act. The NIL floodgates opened, and there has been an endless stream of Name, Image, & Likeness opportunities for student-athletes nationwide. Some collegiate athletes negotiate multi-million dollar deals.